Privacy Notice

Effective Date: September 21, 2026

Protecting your privacy and personal information is an important priority at Silkhighcat, a brand operated by Mirthavia Inc.

This Privacy Policy explains how we collect, use, disclose, store, and protect information when you visit our online store at https://silkhighcat.com, place an order, contact our customer support team, or otherwise interact with our Christmas, holiday, and seasonal product collections and services.

By using our Site, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

To provide, operate, secure, and improve our services, we may collect certain information when you interact with our Site.

Information You Provide

This may include:

  • Your full name;

  • Shipping and billing addresses;

  • Email address;

  • Telephone number;

  • Order and transaction information;

  • Account information, if applicable;

  • Communications you send to our customer support team;

  • Information submitted in reviews, forms, or inquiries; and

  • Other information you voluntarily provide.

Payment and Transaction Information

Payments are processed through third-party payment processors and secure payment gateways.

Silkhighcat and Mirthavia Inc do not intentionally store complete payment card numbers or card verification values (CVV) on our own systems unless specifically required and permitted through an authorized payment service provider.

Payment information may be collected and processed directly by the applicable payment processor, financial institution, or payment service provider in accordance with its own security requirements, privacy practices, and legal obligations.

Technical and Usage Information

When you use our Site, certain technical and usage information may be collected automatically through cookies, pixels, analytics tools, log files, local storage, and similar technologies.

This information may include:

  • IP address;

  • Browser type;

  • Device type;

  • Operating system;

  • Approximate location derived from technical information;

  • Pages viewed;

  • Referring pages or websites;

  • Interaction with products and Site features;

  • Shopping and browsing activity;

  • Date and time of Site visits;

  • Device or advertising identifiers, where applicable; and

  • Other technical usage information.

2. How We Use Your Information

We may use collected information for legitimate business and operational purposes, including the following.

Order Processing and Fulfillment

We may use information to:

  • Process and confirm orders;

  • Process payments;

  • Verify transaction information;

  • Arrange shipment and delivery;

  • Provide tracking information;

  • Handle returns, refunds, replacements, and customer service requests; and

  • Communicate with you about your purchases.

Site and Service Improvement

We may use information to:

  • Understand how customers use our Site;

  • Maintain and improve website performance and functionality;

  • Improve product selection and presentation;

  • Analyze general customer trends and shopping behavior;

  • Diagnose technical issues;

  • Improve security and fraud prevention; and

  • Develop and improve our services.

Customer Communications

We may use information to:

  • Send order confirmations and transaction-related notices;

  • Provide shipping and tracking updates;

  • Respond to questions and support requests;

  • Provide service-related information;

  • Send important policy or account notices; and

  • Where permitted by law and with any required consent, send promotional or marketing communications about products, holiday collections, seasonal promotions, or other offers.

Security and Fraud Prevention

We may use information to:

  • Detect potentially fraudulent or unauthorized transactions;

  • Protect customer accounts;

  • Prevent misuse of our Site;

  • Monitor suspicious activity;

  • Enforce our policies and agreements; and

  • Maintain the security and integrity of our services.

3. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or loss.

Transmission Security

Sensitive information transmitted between your device and our Site may be protected using Secure Socket Layer (SSL), Transport Layer Security (TLS), or similar encryption technologies.

Access Controls

Access to personal information is generally limited to authorized personnel, contractors, and service providers who require access for legitimate business purposes.

Where appropriate, such parties may be subject to confidentiality, security, and data protection obligations.

Payment Security

Payment processing is handled through third-party payment service providers that may be subject to applicable payment security standards, including PCI-DSS requirements.

However, no method of electronic transmission, storage, or processing can be guaranteed to be completely secure.

4. Service Providers, Advertising & Analytics

We do not sell or rent personal information in exchange for direct monetary payment.

We may disclose or share certain information with service providers and business partners that help us operate our business and Site.

These providers may assist with:

  • Website hosting;

  • Ecommerce platform services;

  • Payment processing;

  • Fraud prevention;

  • Order fulfillment;

  • Shipping and logistics;

  • Customer service;

  • Email communications;

  • Advertising;

  • Analytics;

  • Marketing attribution and performance measurement; and

  • Website security and performance.

Depending on the tools and services currently used by our store, third-party services may include the following.

AppLovin / Axon

May be used for advertising, attribution, campaign measurement, conversion tracking, and related marketing activities.

Meta Platforms

May be used for social media integrations, advertising, audience measurement, campaign analytics, and related marketing activities.

Google Services

May be used for analytics, traffic measurement, search indexing, advertising, website performance monitoring, and related services.

Shopify and Related Services

If our store is hosted, powered, or supported by Shopify services, Shopify and its service providers may process information necessary to operate the ecommerce platform, shopping cart, checkout process, analytics, hosting, fraud prevention, and related functionality.

Each third-party provider processes information according to its own privacy policies, contractual obligations, and applicable law.

We encourage users to review the privacy practices of relevant third-party providers where appropriate.

5. Cookies & Tracking Technologies

Our Site may use cookies, pixels, local storage, tags, and similar technologies for purposes such as:

  • Remembering items in your shopping cart;

  • Maintaining Site functionality;

  • Remembering preferences;

  • Understanding Site traffic and customer interactions;

  • Measuring advertising performance;

  • Supporting fraud prevention and security;

  • Providing relevant product recommendations;

  • Supporting analytics; and

  • Improving the shopping experience.

Where required by applicable law, we will seek consent before using certain non-essential cookies or tracking technologies.

You may be able to manage or disable certain cookies through:

  • Your browser settings;

  • Cookie preference tools provided on our Site; or

  • Other privacy controls available through your device or browser.

Please note that disabling certain cookies may affect the availability or functionality of parts of the Site.

6. Children's Privacy

Silkhighcat is intended for general adult consumers and is not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13.

If we become aware that personal information from a child under 13 has been collected without appropriate authorization, we will take reasonable steps to delete or otherwise address that information as required by applicable law.

Parents or guardians who believe that a child has provided personal information to us may contact us using the information listed at the end of this Privacy Policy.

7. California Privacy Disclosures

California residents may have certain rights regarding their personal information under applicable California privacy laws.

Depending on the circumstances, our business activities, and applicable legal requirements, these rights may include the right to:

  • Request access to certain personal information;

  • Request correction of inaccurate personal information;

  • Request deletion of certain personal information;

  • Request information regarding categories of personal information collected, used, disclosed, sold, or shared;

  • Opt out of certain uses of personal information for targeted or cross-context behavioral advertising; and

  • Exercise applicable privacy rights without unlawful discrimination.

Although Silkhighcat and Mirthavia Inc do not sell personal information in exchange for direct monetary payment, certain advertising, analytics, or marketing activities involving third-party platforms may potentially be considered a “sale” or “sharing” of personal information under certain privacy laws.

Where required by applicable law, we will provide appropriate methods for eligible consumers to exercise applicable opt-out or privacy rights.

To submit a privacy-related request, please contact:

Email: silkhighwaycat@gmail.com

We may request information reasonably necessary to verify your identity or authority before processing certain requests.

8. Privacy Rights for European and Other International Users

If you are located in the European Economic Area (EEA), United Kingdom, or another jurisdiction with similar privacy laws, you may have certain rights regarding your personal information, subject to applicable law.

These rights may include the right to:

  • Access personal information we hold about you;

  • Correct inaccurate or incomplete personal information;

  • Request deletion of certain personal information;

  • Restrict certain processing;

  • Object to certain processing;

  • Request data portability;

  • Withdraw consent where processing is based on consent; and

  • Lodge a complaint with an appropriate data protection authority where applicable.

To submit a privacy-related request, please contact us at:

Email: silkhighwaycat@gmail.com

We may need to verify your identity before processing certain privacy requests.

Applicable rights may vary depending on your location and the circumstances of the processing.

9. Marketing Communications

Where permitted by law and subject to any required consent, we may send promotional emails regarding Silkhighcat products, Christmas collections, seasonal offers, new products, or other marketing information.

Promotional communications will generally include a method to unsubscribe or manage your communication preferences.

You may opt out of promotional email communications at any time by following the unsubscribe instructions included in the applicable message.

Please note that even if you opt out of marketing communications, we may still send transactional or service-related messages regarding:

  • Orders;

  • Payments;

  • Shipping;

  • Tracking;

  • Customer service requests;

  • Account activity;

  • Security issues; or

  • Other necessary business communications.

10. Data Breach and Security Incident Notifications

We take reasonable measures to protect personal information from unauthorized access, disclosure, alteration, misuse, or loss.

If a security incident involving personal information occurs, we may investigate the incident and provide notifications to affected individuals, regulators, law enforcement authorities, or other parties when required by applicable law.

The timing, method, and content of any notification will depend on the nature of the incident and applicable legal requirements.

11. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and for legitimate business, legal, accounting, security, and compliance purposes.

These purposes may include:

  • Processing and maintaining transaction records;

  • Fulfilling and documenting orders;

  • Providing customer support;

  • Fulfilling legal and regulatory obligations;

  • Resolving disputes;

  • Preventing fraud;

  • Enforcing agreements and policies;

  • Maintaining financial or tax records; and

  • Maintaining legitimate business records.

Retention periods may vary depending on:

  • The type of information;

  • The nature of the transaction;

  • Applicable legal requirements;

  • Contractual obligations; and

  • Legitimate business needs.

When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law and our business practices.

12. International Data Transfers

Because Silkhighcat and Mirthavia Inc may work with service providers, payment processors, logistics providers, ecommerce platforms, advertising platforms, and technology partners located in different countries, personal information may be processed or stored outside your country of residence.

These countries may have data protection laws that differ from those in your jurisdiction.

Where required by applicable law, we take reasonable measures designed to ensure that appropriate safeguards are used for international transfers of personal information.

13. Disclosure Required by Law or Business Transactions

We may disclose information where reasonably necessary to:

  • Comply with applicable laws, regulations, legal processes, or governmental requests;

  • Protect our legal rights or property;

  • Protect customers, employees, service providers, or members of the public;

  • Prevent fraud, security threats, or unlawful activity; or

  • Enforce our agreements and policies.

Personal information may also be transferred or disclosed in connection with a lawful business transaction involving Mirthavia Inc, such as:

  • A merger;

  • Acquisition;

  • Corporate restructuring;

  • Financing;

  • Sale of assets; or

  • Transfer of all or part of the business.

Where required, such disclosures or transfers will be handled in accordance with applicable law.

14. Your Privacy Choices

Depending on your location and applicable law, you may have choices regarding the collection and use of your information.

These may include:

  • Managing cookie preferences;

  • Unsubscribing from marketing emails;

  • Requesting access to personal information;

  • Requesting correction of inaccurate information;

  • Requesting deletion of eligible personal information;

  • Objecting to or restricting certain processing;

  • Requesting data portability; or

  • Exercising applicable opt-out rights.

To submit a privacy request, please contact us at:

silkhighwaycat@gmail.com

Please include enough information for us to understand and process your request.

We may need to verify your identity before completing certain privacy requests.

15. Third-Party Websites and Services

Our Site may contain links to third-party websites, shipping providers, tracking services, payment providers, social media platforms, or other external services.

This Privacy Policy applies only to information processed by Silkhighcat and Mirthavia Inc.

We are not responsible for the privacy practices, security practices, content, or policies of independent third-party websites or services.

We encourage you to review the privacy policies of third parties before providing personal information to them.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our business practices;

  • Technologies;

  • Service providers;

  • Legal obligations;

  • Regulatory requirements; or

  • Products and services.

When material changes are made, we may update the Effective Date displayed at the top of this policy and provide additional notice where required by applicable law.

We encourage you to review this Privacy Policy periodically.

17. Corporate Information & Privacy Inquiries

This Site is operated by:

Brand: Silkhighcat
Operating Company: Mirthavia Inc
Company Address: 30 N Gould St, Ste R, Sheridan, WY 82801, United States
Website: https://silkhighcat.com

If you have questions about this Privacy Policy, wish to submit a privacy request, or have concerns about how your personal information is handled, please contact us:

Customer Support Email: silkhighwaycat@gmail.com
Phone: +1 (307) 200-2803

When submitting a privacy request, please provide enough information for us to understand your request and, where necessary, verify your identity.